Mission & Value


Our approach to chocolate sets us apart as a company. Our model is based on a core idea – chocolate can be made in a way that allows everyone in the bean-to-bar process to thrive.

We invite people to discover a better world through chocolate.

We harness the power of storytelling to open minds, spirits and palates through esteemed chocolate, inspiring us all to interact with the world in a new and creative way.


We uphold our brand experience as our highest priority, delivered through the quality and craftsmanship of our artisanal chocolate, thoughtful narratives, and flawless service.

We champion ethical and environmentally sustainable practices, and are accountable for our impact, as we create chocolate with a worldview.

We inspire and model innovation, taking risks and pushing the boundaries of chocolate conventions.

We celebrate a diversity of ideas, backgrounds, and interests in our people and our guests.

We foster collaboration, flexibility, spontaneity and positive, solution-driven thinking.

We approach our guests, partners and one another with fairness, open-mindedness and integrity.

We strive to deliver with grace in all that we do.